A systematic approach to identifying, implementing, and scaling AI initiatives that transform how your organisation creates, delivers, and captures value
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This playbook isn't about technology—it's about business transformation. While others focus on AI features and capabilities, we start with what matters most: your business model and how AI can fundamentally change it for the better.
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Built on the proven Business Model Canvas framework from Strategyzer, this guide helps you apply their nine building blocks specifically to AI transformation. Whether you're running a startup exploring your first AI implementation or leading an established enterprise looking to systematise your approach, this playbook provides the frameworks and methodologies you need to succeed.
The difference? We don't begin with "What can AI do?" We start with "How does your business work today, then what can AI do, and then workshop where could AI create the most value?" This business-first approach ensures every AI investment connects to real customer outcomes and sustainable competitive advantage.
1. Introduction: Changing Business Models Through AI - Understanding the business-first approach to AI transformation
2. Quick Start: Making AI Happen - From confusion to commitment with a focused approach
3. Your Step-by-Step Guide - Nine practical steps from foundation to scaling decisions
4. Understanding Your Business Model - The nine building blocks framework decoded
5. AI Opportunity Analysis - Systematic exploration of AI transformation opportunities
6. Systematic Prioritisation - Framework for evaluating and selecting AI initiatives
7. Delivery Operating Model - Roles, processes and governance for AI success
8. Conclusion - Key principles and your path forward